A well-framed monthly giving program might be the best vehicle your organization has for raising operational funds. Here's why the two are a natural fit, and how to frame the ask so donors actually say yes.

In nonprofit fundraising, retention gets a LOT of attention. But what happens when the pipeline isn't being filled? A look at what charity: water's FY2025 paid media experiment reveals about reach, loyalty, and what it really takes to grow a monthly giving program.