Launch a monthly giving program built for retention and long-term value.
And let’s get it done in 14 days.
"I was so impressed with Erika through the whole process. She was thoughtful and intentional in her questions, and knocked it out of the park.
Samantha, Founder
You added a monthly giving option to your website…
And then it got buried under campaigns, appeals, and everything else.
Or donors signed up monthly and dropped off a few months later.
Monthly donors can give 2–3× more over their lifetime. But that only happens when the program is built to support commitment.
Does this sound a little too familiar?
Here’s how we fix it:
#1: Monthly giving gets a clear role
We define what monthly giving is meant to do in your fundraising, not just where it lives on the website. That clarity shapes how it’s positioned, talked about, and measured.
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#2: It’s designed for committed donors
We design the program from the donor’s point of view, with clear impact framing and intentional communication so supporters understand what they’re joining and why staying matters.
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#3: There’s a clear path from one-time to recurring gifts
We define how one-time donors move into monthly support, using smart timing and clear messaging to turn initial gifts into ongoing value.
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#4: Retention and community are built in from the start
We plan a first-year experience that includes meaningful updates, intentional appreciation, and moments of connection — so donors feel informed, valued, and part of something real.
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When monthly support is strong, missions move faster
A recurring-first fundraising strategy changes the math.
☺︎︎ With a strong monthly giving program
✔ Monthly donors give 2–3× more over their lifetime
✔ Retention can reach 70–90% annually
✔ Revenue becomes more predictable year over year
✔ Small retention gains compound over time
✔ Teams spend less time replacing donors and more time strengthening relationships
✔ Revenue growth relies less on expensive donor acquisition
✔ Leaders can plan the future of the mission with confidence
☹︎︎ Without one
✖ Monthly donors cancel before reaching full lifetime value
✖ Retention mirrors one-time giving at ~40–45%
✖ “Recurring” revenue behaves unpredictably
✖ Acquisition carries most of the growth burden
✖ Each year starts closer to zero than it should
✖ It’s harder to move the mission forward year-to-year
The 14-day framework to a stronger monthly giving program
Audit Your Current Fundraising Strategy: We’ll define what monthly giving is meant to do in your fundraising, how it fits into your overall strategy, and how success will be measured.
Donor-Centered Monthly Program Design: Clarity on positioning, impact framing, and donor experience so supporters understand what they’re joining and why it’s worth staying.
Core Program Messaging & Assets: Foundational language and structure that bring the strategy to life, including program framing and monthly giving page copy.
Donor Email Journeys: Strategic email sequences to welcome new monthly donors, invite one-time donors into recurring support, and re-engage lapsed monthly donors.
First-Year Retention & Communication Plan: A clear plan for how monthly donors are thanked, updated, and connected throughout their first year.
Implementation-Ready Direction: Clear priorities and next steps so your team knows what to launch now, what to build next, and how to sustain momentum.
How to Get Started ➜
Get in touch
Book an intro call
Grow recurring revenue
Investment
Starts at: $4,975
Frequently Asked Questions
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Most nonprofits do, but there’s still plenty of opportunity to optimize. Many monthly giving programs were set up years ago and haven’t been intentionally revisited. They may exist, but lack clear positioning, a retention plan, or a defined role in the overall fundraising strategy.
If you’re unsure whether a full engagement makes sense, we can talk that through during a free intro call. Some organizations choose to start with a monthly giving audit first. Based on what we uncover, you can decide whether a full engagement is the right next step.
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Most organizations can expect:
2–3 live working sessions, 60–90 minutes each
Asynchronous review and feedback on drafts
Occasional clarifying questions via email
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Usually one or two key decision-makers. This is often the Executive Director, Development Director, or whoever owns donor communications and fundraising strategy. In some cases, it’s also beneficial for me to interview volunteers, existing donors, or other team members.
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Because momentum matters. :) Monthly giving programs stall when planning drags on for months. This timeline creates focus and forward motion while still allowing enough time to think strategically and build something solid.
The goal is to help you plan or relaunch your monthly giving program efficiently so it can start doing its job sooner.
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It’s typically done virtually.
Virtual work allows us to move quickly and keeps costs lower for most organizations. In-person options are available and can be discussed if that’s a better fit for your team. In those cases, pricing increases to account for travel and time.
